Confident, driven, smart and entertaining are some of the characteristics that best describe founder of No Sleep Inc “Deno”. Deno started the business in the Bronx years ago with his partner DJ Supreme. The dynamics of the No Sleep Inc. consists of party promotion, artist management, event planning and a radio show. Anything worth having takes a team effort the starting players in this conglomerate includes: DJ Ashthru, DJ Noe, and DJ Castro whom also contribute toward promotion of No Sleep Inc. Deno was inspired to pursue this endeavor due to his family involvement in music both his mother and brother were musically gifted. It was a natural feeling for him to pursue music, which was always engrained in his mind; the two genres of music he favors are R&B and Hip Hop. Deno expressed that the most challenging aspect of starting an entertainment business is garnishing branding and marketing your brand in a way that would assimilate support thereby, increasing your fan base.
Deno has managed to achieve this triumphantly he had planned and executed such events as album release, mix tape and general parties. Deno has collaborated with such talented artists the like of, Juelez Santana, Jadakiss, Angela E, Tyga, FYCB, Fred the God and most recent Rob Browz. What sets No Sleep Inc. apart from other entertainment business is that they are personable meaning that, Deno and his team take the time to interact with guests, he caters to guests guarantee that everyone and anyone will have a good and satisfying experience. The combination of good music, impressive venue and a fly hosts are a recipe for success. Deno had received numerous feedback from people about his events, guests have made comments about “having great time, best time they have ever had in their life when is the next event”. The other components of No Sleep entertainment also include artist management. Currently, Deno has two up and coming Hip Hop artists Boy King and Tania the Angel. Not mention the No Sleep Inc. radio station produced by Deno, the radio station could be found on Matrixstudio.com.
At the moment the radio station is on hiatus and will making its much anticipated return for listeners in March 2013. With an entity as immense and celebrated as No Sleep Inc. comes the pessimists, whom doubt their abilities. Deno silences those individuals by having a positive state of mind the best vindication against non-supporters is to be victorious. Deno states that “don’t talk about it make it happen” this goal- driven attitude is what has propelled his goal. Deno has other aspirations for the business as well for instance: a clothing line, developing an alcohol brand, in addition to venturing into other realms of music like pop, reggae etc. Many of the events Deno creates are held in Manhattan, Bronx and Westchester. Deno not only arranges the events he also chooses the venues and promotes along with his team. In regards to expanding the business Deno foresees organizing events in Miami and Atlanta, he feels there is always room for growth. In order to get in contact with Deno for the multitude of things he can offer, he can be reached at email: bottlesupdeno@gmail.com, twitter:bottlesupdeno, intagram: bottleupdeno and facebook: bottlesup.deno. Deno’s diversity and business savy are some of the reasons No Sleep Inc. has been rising above the competition. BY:CAMILLE FRANCIS